The media play a critical role in modern society because they are the carriers of information about how people behave. And, the evidence from social science is clear that information about others’ behavior can have a contagious effect — leading observers to behave similarly, which can lead still more and more observers to conform (Cialdini, 2001).

Kurt Lewin’s Force Field Analysis is a simple yet effective decision making model to add to your management tool-kit. Here’s the low down on how to use force field analysis to make better decisions, quickly, for yourself or with others.

This work was supported by a Special Investigator award from the Australian Research Council, and the Research Prize by the Alexander von Humboldt Foundation to Joseph P. Forgas. Please address all correspondence in connection with this paper to Joseph P. Forgas, at the School of Psychology, University of New South Wales, Sydney 2052, Australia; email Adres poczty elektronicznej jest chroniony przed robotami spamującymi. W przeglądarce musi być włączona obsługa JavaScript, żeby go zobaczyć. . For further information on this research project, see also website at www.psy.unsw.edu.au/~joef/jforgas.htm.